Marketing and Fundraising Advisor


Position: Marketing and Fundraising Advisor

Location: Swaziland - Malkerns

Partner: boMake Rural Projects

Starting: August 2018

Duration: 12 Months

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Crossroads International is an international development organization that is working towards reducing poverty and increasing women’s rights around the world. Working with local partners and supported by hundreds of volunteers each year, Crossroads leverages expertise and resources, North and South, required to help people overcome poverty and assert their human rights. 

Gone Rural (Pty)

Gone Rural's mission is to create home-based sustainable income for over 760 women in Swaziland’s rural areas. The products combine tradition with innovation to create Afro-chic home accessories and bold statement pieces. With commitment to sustainable social responsibility and Fair Trade Principles we have successfully created a business model that empowers 762 rural women by providing them with home based income and skills training. Gone Rural sells to over 300 customers worldwide and is committed to growing its sales base and volume to generate more income for Rural Women.


boMake Rural Projects (formerly Gone Rural boMake)

boMake Rural Projects, a non-profit organization (NGO) in Swaziland, was founded in 2006 by Gone Rural (Pty) to assist its producers-762 rural women and their communities with education, health and social needs. Gone Rural provides a regular source of income generation to the women and boMake complements this by implementing social programs reaching over 6,000 people. By implementing education, health, women’s empowerment and community development projects, boMake supports the economic development of women and their communities. Asides from direct services delivery such as paying school fees for 360 orphans and vulnerable children (OVC’s) annually, providing clean drinking water in 10 communities and creating access to a mobile wellness clinic for more than 2000 people, boMake also trains women on gender based violence, women’s rights and leadership skills.


boMake Rural Projects organizational planning and HR processes fall under the management structure of governance: Board, Executive Director, Program Coordinator, Program Officers, and Administration. A needs assessment was done in 2005 and revised in 2012. This led boMake Rural Projects to focus on five key areas: Heath, Education, Women’s Empowerment, WASH and Community Development. Its 2013 – 2017 Strategic Plan has been developed and is currently implemented. In 2017, a new strategic plan will be developed.


Mandate historical context

boMake Rural Projects is currently going through a brand update with the name change from Gone Rural boMake to boMake Rural Projects. The aim is for boMake Rural Projects to have a stronger independent identity from its partner, Gone Rural (PTY). The two organizations still work very closely together and have the same beneficiaries (rural artisans, their families and communities), but for boMake Rural Projects to get funding, they need to be able to tell their own story as an NGO. When the volunteer arrives the brand and identity of the organization will be established.

boMake Rural Projects is one of the official beneficiaries of Bushfire, a music festival that takes place at the end of May. This is a key opportunity for boMake to achieve some of its fundraising and marketing goals.



Main responsibilities include:

  • Evaluate existing marketing streams of boMake
  • Create Bushfire’s marketing timeline
  • Develop general boMake’s marketing plan and strategy to maximize fundraising
  • Develop Bushfire’s marketing plan and strategy
  • Create a social media strategy
  • Train existing staff on marketing tools and techniques, including social media
  • Execute fundraising events and campaigns for boMake

Qualification criteria for selection include:

  • Degree or diploma in marketing and/or communications or relevant field
  • Experience working with marketing for fundraising and communications
  • Experience working with non-profits an asset
  • Readiness to deal with change and sometimes challenging context
  • Ability and willingness to work in rural areas and new cultural and professional settings
  • Strong team player yet able to work independently with minimum supervision
  • In country experience an asset
  • Strong analytical and research skills
  • Effective and proven writing skills
  • Strong presentation and oral communication skills
  • Computer Skills: Microsoft applications and internet research
  • Knowledge of and/or experience working with social enterprises is an asset


Eligibility criteria:

  • Canadian citizen or a permanent resident of Canada
  • Must be 19 years and older
  • Willing to conduct fundraising and public engagement activities before, during and after the placement
  • In good physical and mental health (medical examination required)
  • The volunteer needs to bring their own computer


Personalized support before, during and after the mandate provided by an experienced and welcoming team. The Crossroads' experience includes the following:

  • Daily living allowance (depending of the country of assignment)
  • Plane ticket and local transport
  • Medical insurance and vaccinations
  • Pre-departure training and re-orientation upon return



To apply for this position, we kindly ask that you fill out Crossroads' online application form. Please contact our Program officer - Volunteering if you have any questions:  simidele@cintl.org  

We thank all applicants but only those selected for interviews will be contacted.


Crossroads International gratefully acknowledges the support of: